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Script Sample
Opener
“Hey [NAME], this is (Your Name) with RAIS — We’re offering a free review reactivation campaign to help generate up to 25 new Google reviews in exchange for honest feedback and permission to share the results. We waive the service fee; you just cover about $10 in messaging costs. Could I take 30 seconds to explain how it works?”
Explain the review system
“Basically, instead of relying on you or your team to remember to ask every customer for a review, we take a list of customers you’ve already served and run a review reactivation campaign by text and email.
It’s designed to help generate up to 25 Google reviews, depending on how your customers respond.
If you like what it does, we also have options for keeping the review process automated going forward.
But before I get too far into that, can I ask you a couple quick questions about the business?”
Discovery
Do not pitch here. Ask. Listen. Take notes.
Business History
“How long have you guys been in business?”
Customer Volume
“Roughly how many customers or jobs are you handling in a normal month?”
DO THE MATH OUT LOUD
Monthly customers: ________
× 12 = ________ customers/year
× years in business = approximately ________ customers served
“So even if we just use [X] customers a month, that’s around [X] a year. Over [X] years, you’ve potentially served around [X] customers.”
CREATE THE REVIEW GAP
Current Google reviews: ________
“So you’ve potentially served around [X] customers, and you’re sitting at about [X] Google reviews right now.”
PAUSE.
“What are you currently doing to ask customers for reviews?”
“How consistently would you say that actually happens?”
“What have you tried in the past?”
“What worked? What didn’t?”
OWNERSHIP QUESTION
“In your opinion, what’s the biggest reason you’ve served that many people, but only a small percentage have ended up leaving you a Google review?”
LISTEN. WRITE DOWN THEIR ANSWER.
Biggest reason: ______________________________
4. BUSINESS REALITY / QUALIFICATION
“How many [techs / crews / trucks / employees] are you running right now?”
Number: ________
“Are you pretty much at capacity right now, or could you handle more work?”
Capacity: ______________________________
“What’s a typical job/customer worth for you? I know it can vary.”
Average value: $________
QUALIFICATION CHECK
Do they actually want/can they handle more business? ________
Are the economics reasonable for RAIS? ________
Is there a genuine problem RAIS can address? ________
Do not sell simply because they can afford it. Sell for fit.
VISIBILITY PIVOT/UPSELL
“Let me ask you something else. Do you happen to know where you show up on Google when somebody around here searches for [SERVICE]?”
Current visibility: ______________________________
“Does Google bring you much business right now?”
Google calls/jobs: ______________________________
“Are you doing anything consistently with your Google Business Profile or local visibility right now?”
Current marketing/visibility work: ______________________________
“Is anybody currently managing that for you?”
Provider/CRM/agency: ______________________________
EDUCATE — DON'T OVERPROMISE
Getting more reviews is definitely part of it, but reviews are really only one piece.
The other piece is making sure your Google presence isn’t just sitting there. Somebody needs to be consistently working on it—keeping your profile updated and active, making sure your business information is accurate across the web, monitoring what’s going on, posting and continuing to work on the things that can help strengthen your visibility.
Now, Google ultimately decides who shows up and where, so I’d never tell you, “We’re going to put you in this position.” Nobody can honestly promise you that.
What we can do is consistently work on the pieces we can control, so when somebody in your area is searching for [SERVICE], you’re giving your business a better opportunity to be found.
BUILD THEIR VALUE STACK
DO NOT READ A GENERIC FEATURE LIST.
Start with:
“Based on what you’ve told me, there are really [2/3] things that stand out…”
PROBLEM #1
They told me: ______________________________
Connect RAIS solution: ______________________________
PROBLEM #2
They told me: ______________________________
Connect RAIS solution: ______________________________
PROBLEM #3 — IF RELEVANT
They told me: ______________________________
Connect RAIS solution: ______________________________
POSSIBLE CONNECTIONS
Inconsistent review requests →
Automation + follow-ups + removing the need for staff to remember.
Large review gap →
Past-customer reactivation + ongoing requests.
Weak/unknown Google visibility →
Ongoing GBP management + profile activity + citations + monitoring + visibility reporting.
Bad previous marketing experience →
Clear scope + reporting + month-to-month + cancel anytime.
High-value jobs + available capacity →
Importance of improving discoverability without promising leads or ROI.
CLOSE THE LOOP
“So it addresses both things you just told me: [THEIR PROBLEM] and [THEIR PROBLEM].”
THE CLOSE/ THE OFFER
“At around [X] customers a month, you’d fall into our [CORE / PLUS / MAX] plan, which is $[PRICE] a month.
It’s month-to-month — there’s no long-term contract, and you can cancel at any time.
Normally there’s also a $297 setup fee. If we get everything started while we’re on the phone today, I can waive that setup fee completely.”
$497 per month
(For Businesses Serving Up To 50 Customers per Month)
$597 per month
(For Businesses Serving Up To 100 Customers per Month)
$697 per month
(For Businesses Serving Up To 200 Customers per Month)
“So let’s get the [PLAN] system started for you. Would you rather I text or email you the secure payment link and stay on with you while you complete it, or I can enter the card through our secure payment process while we’re on the phone?”
STOP TALKING.
DO NOT RESCUE THEM FROM THE SILENCE.
If you decide to waive the setup fee (I recommend waiving the fee for the first few sales)
Use Code: F44USC6
If you or the client prefer that they process their payment just copy, paste and text them the payment link through GHL:
RAIS Core Payment Link:
https://go.reliantaisystems.com/payment-link/6a79f487c8cc9a2ce72672cd
RAIS Plus Payment Link:
https://go.reliantaisystems.com/payment-link/6a79f96a73c7ff66b05e7711
RAIS Max Payment Link:
https://go.reliantaisystems.com/payment-link/6a79f9eec8cc9a2ce72672db
To Text Payment Link: In Your Pipeline click the Message Bubble on the Clients Card. Bottom of screen select SMS. Paste payment link and send.
Onboarding Form Link: https://go.reliantaisystems.com/widget/form/YyZ943ZTSWO4FsrJUL1j
THE DOWNSELL
Do not downsell at the first resistance.
Handle legitimate objections first.
If [CORE / PLUS / MAX] remains a genuine no:
“No problem. Let’s do this another way. We can still move forward with the free review reactivation campaign we originally talked about.
There’s no service fee for that campaign. You’d just cover the actual messaging cost, which is usually around $10 for 200 customer contacts.
That gives you an opportunity to experience the review side of what we do without committing to the full visibility program.”
SECURE THE IMPLEMENTATION STEP WHILE THEY ARE STILL ON THE PHONE.
$97 per month value
(For Businesses Serving Up To 50 Customers per Month)
$179 per month value
(For Businesses Serving Up To 100 Customers per Month)
$279 per month value
(For Businesses Serving Up To 200 Customers per Month)
If the you or the client prefer that they process their payment just copy, paste and text them the payment link:
RAIS Core Payment Link:
https://go.reliantaisystems.com/payment-link/6a5bfb00a655fa0b802a5027
RAIS Plus Payment Link:
https://go.reliantaisystems.com/payment-link/6a5bfd687b99151a5403f57f
RAIS Max Payment Link:
https://go.reliantaisystems.com/payment-link/6a5bfeeaa655fa0b802a502c
To Text Payment Link: In Your Pipeline click the Message Bubble on the Clients Card. Bottom of screen select SMS. Paste payment link and send.
If they say:
“Send me the link.”
Do NOT consider the sale complete.
“Absolutely. I’ll send it over now. Let me know when it comes through and I’ll stay with you while you knock it out.”
CONFIRM:
☐ Payment link received
☐ Checkout completed
“And let’s get your onboarding appointment on the calendar now so we’re not chasing each other later. What does your schedule look like?”
☐ Onboarding appointment scheduled
“Perfect. Next, I’m sending you our onboarding form. You don’t have to sit here and complete the entire thing with me, but I want to make sure you actually receive it before I let you go.”
☐ Onboarding form received
A PAID SALE IS COMPLETE WHEN:
☐ Payment completed
☐ Onboarding appointment scheduled
☐ Onboarding form received
Voicemail Script Sample
“Hey [Name], this is (Your Name) with RAIS. I’m reaching out because I have a free Google review campaign I wanted to offer [Business Name]. Give me a call back when you get a chance at [number]. Again, it’s Your Name with RAIS. Thanks!”
Call Screening/ Gatekeeper Script Sample
“It’s (Your Name) with RAIS. I’m reaching out because I have a free Google review campaign I wanted to offer [Business Name].”
If they push with “Is this a sales call?”
“I do offer paid services, but that’s not what I’m calling to ask them to buy. I’m reaching out about a free review campaign I’d like to offer the business.”
Objection Handling Samples
HEAR → CLARIFY → DIAGNOSE → REFLECT → RESPOND → RE-CLOSE
“I need to talk to my wife”
“Absolutely. Are they a co-owner or part of the decision on something like this?”
If YES → respect genuine decision authority.
If NO → uncover the concern:
“What do you think their biggest concern is going to be?”
Address that concern if appropriate.
Do not pressure someone to bypass a genuine co-owner.
“Let me think about it”
“Of course. What specifically do you feel like you need to think through?”
Then diagnose.
“Is the concern more [X], or is it more [Y]?”
Use what THEY told you earlier.
Address only the actual concern.
Then:
“Does that address the part that was making you hesitant?”
If yes:
“Okay. Then let’s get it set up. Would you prefer the secure payment link, or would you like me to enter it for you?”
STOP TALKING.
“I’m not sure it’s worth it”
“Fair enough. What part are you unsure would make enough of a difference?”
Then listen. Make them identify the value gap before you start defending anything.
“What if this doesn’t work?”
“What specifically are you most concerned about not working — the review side, the visibility work, or getting enough value from the service overall?”
Clarify first.
Never guarantee results.
Use legitimate risk positioning:
Month-to-month
No long-term contract
Cancel anytime
Clients should stay because they see value, not because they are trapped
Then RE-CLOSE.
“I don’t like making decisions on the spot”
“Yeah, no one does.”
“But we’re talking about saving you $5,000 a year by taking advantage of the opportunity.”
“This is a no-brainer.”
“So will that be Visa or Mastercard?”
“I’m talking to someone else”
“Okay, but if what they showed you made sense, you wouldn’t still be talking to me.”
“So what’s your real fear?”
(address it briefly)
“So will that be Visa or Mastercard?”
“We’re already busy”
“That’s a good problem to have. Are you completely at capacity, or could you still handle additional work?”
Explore:
Capacity
Seasonality
Future pipeline
Dependence on referrals
Whether reputation/visibility still matters
If they genuinely have no capacity and no need, don't force the sale.
“I think asking in person works better”
“Okay, but let’s look at the math.”
“You said you do [[X]] jobs a month, and last month you got [[Y]] reviews.”
“That’s about [[Y ÷ X]]%.”
“You should be closer to 30%.”
“And listen if asking in person actually worked that well, we wouldn’t even be having this conversation.
You know how hard it is to get people to actually write reviews.”
“So will that be Visa or Mastercard?”
“We’re focusing on other marketing channels right now”
“That makes sense — but Google reviews and Google ranking are the highest ROI channels you’ll ever have.”
“This is the foundation of your business.”
“No matter where people find you — ads, social, referrals — they’re always going to Google you.”
“And if you don’t have the reviews to back it up, it doesn’t matter how they found you.”
“Not having your Google listing dialed in is like building a treehouse without a tree.”
“So will that be Visa or Mastercard?”
“I want to do some research”
“Research what?”
(pause)
“Let’s go over it again.”
(quickly recap the system + value)
“So will that be Visa or Mastercard?”
“I’m busy call me back in an hour”
“You and I both know as a business owner,
you’ll be busy in an hour too.”
“It’s going to take me 2–3 days to get everything built anyway.”
“Let’s get this started now, and we can schedule time to finish onboarding.”
“So will that be Visa or Mastercard?”
“Follow up in a few weeks”
“Sure. What would you be waiting for?”
That's it. Don't answer an objection they haven't explained yet.
“I’VE BEEN BURNED BY MARKETING COMPANIES”
“What happened?”
LET THEM TALK.
“What do you think bothered you most about that experience?”
Then contrast RAIS only using legitimate differences.
Useful points when relevant:
Month-to-month
No long-term contract
Cancel anytime
Clear scope of work
Reporting
No ranking guarantees
No lead/ROI guarantees
Then RE-CLOSE.
“I’m already working with a marketing firm”
“Okay. Are they already handling your review process and actively managing your Google visibility too, or are they mainly handling something like your website/ads?”
Don't attack the existing provider. Find out whether there is actually a gap.
If You Get Stuck
“Which part didn’t land for you?”
(address it briefly)
“So will that be Visa or Mastercard?”
Ask for the card after every objection.
Sound like a broken record if you have to:
“So will that be Visa or Mastercard?”
Objections are handled with questions and contrast, not pressure.
Lesson 6 Takeaway
If they hesitate, don’t push harder.
Slow down.
Clarify value.
Reflect their own logic back to them.
When the value is clear, objections disappear.
“It’s too expensive.”
“Got it. When you say it’s too expensive, is it that the monthly amount doesn’t work for the business right now, or are you not convinced there’s enough value there to justify it?”
DIAGNOSE BEFORE DEFENDING THE PRICE.
Use their actual economics only if you discovered them.
Do NOT invent ROI.
Address the real concern.
RE-CLOSE.
“Send me some information.”
“Absolutely. What specifically would you like me to send over?”
If they can't identify anything:
“Gotcha. Is there something you're still unsure about that you're hoping the information will answer?”
“MY CRM ALREADY DOES REVIEWS”
“Got it. How is that working for you right now?”
“How many customers are going through it versus how many reviews you’re actually getting?”
Use their numbers.
Do not attack their CRM.
Determine whether there is actually a gap.
Google Reviews ONLY
RAIS Starter
Everything you need to generate more 5-star reviews, reconnect with past customers, and strengthen your online reputation.
Included:
✔ 14-Day Free Trial
✔ Automated Text & Email Review Requests
✔ One-Time Customer Reactivation Campaign
✔ Smart Review Follow-Up Reminders
✔ Personalized Review Request Images
✔ Professional Review Response Suggestions
✔ Automatic Social Media Review Sharing
✔ Monthly Performance Reports
✔ Personalized 1-on-1 Setup & Onboarding
Pricing Details
No long-term contracts. Cancel anytime.
A $10 prepaid messaging balance is added to your account during onboarding to cover text message and email delivery.
Text message and email delivery costs are billed separately based on actual usage.
Your messaging balance automatically replenishes as needed to keep your review requests running without interruption.
We handle your A2P registration and complete the setup for you.
No Coupons
Online Visibility & SEO Optimization ONLY
RAIS Visibility
Everything you need to help more local customers find your business on Google.
Included:
✔ Google Business Profile Optimization
✔ Automated Google Business Profile Posts
✔ Regular Photo & Video Updates
✔ Local Search Visibility Improvements
✔ Business Directory Management
✔ Website Visibility Enhancements
✔ AI Search Visibility Optimization
✔ SEO-Optimized Review Response Suggestions
✔ Google Business Profile Health Monitoring
✔ Monthly Google Visibility Reports
✔ Ongoing Optimization & Support
Coupons
Setup Fee Waived
Use Code: F44USC6
Database Reactivation Campaign Cost Calculator
Estimate communication costs for a past-customer review reactivation campaign.
First Text: MMS
Personalized image included
Follow-Up Text: SMS
Plain text, no image or emoji
1 image email + 1 follow-up email
Optional. HighLevel currently charges $2.50 per 1,000 email verifications.
This is a budgeting estimate for U.S. messaging. Carrier surcharges vary by recipient carrier. The calculator deliberately uses a conservative carrier-fee assumption and includes HighLevel's current 5% location markup on carrier pass-through fees. Actual campaign costs may be lower when contacts exit the workflow before receiving every follow-up.
RAIS helps local service businesses strengthen their Google Business Profile, build trust, and improve local visibility through fully managed monthly service.
Proudly Serving Local Businesses
HVAC
Plumbing
Electrical
House Cleaning
Landscaping
Roofing
Pressure Washing
Pet Grooming
Locally Owned in Gardnerville, NV | Veteran Owned | Woman Owned